Sizzling Advice at FRAPA Event – A Sizzle reel is not an on-air promo, a play-by-play demonstration or an outright pitch. “In fact, a better word is teaser, ” said National Geographic Channels’ CEO David Lyle at FRAPA Boot Camp workshop session, How to make a Sizzle Reel. “It should be seen as a conversation starter and a scene setter. And I urge you not to be suckered into sending your sizzle reel to a commissioner ahead of meeting them.”
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