PLANNING to take your format around the world? If so, make sure it’s protected.
Biernat points out that the territories of Central and Eastern Europe are increasingly churning out local formats, some of which travel regionally and a few of which travel internationally.
She adds that format industry executives in the region are very well informed: “They know what is going on in the business, and they are very aware of how the business is changing, particularly in the digital arena.”
But it’s a big industry and one that is growing at a rapid pace, Biernat observes: “So it’s important that there is a common sense of understanding about legal and other issues. We believe it’s the right time to be there and to acquaint players in the region with what FRAPA can do for them. It’s also a good chance for us to network. DISCOP East is a mid-year gathering, where ideas and viewpoints can be exchanged that may be specifically relevant to the region.”