NOW in their fifth year, the C21/FRAPA Format Awards are more popular, more prestigious — and “more valuable as a barometer of the hottest trends in formats” than ever before, according to Ute Biernat, FRAPA chairman and CEO of Grundy Light Entertainment.
With the call out for the year’s best formats to be submitted, screened and voted for by C21Media.net’s international community of entertainment executives, the 2011 Awards are already generating a buzz.
C21’s editor-in-chief and managing director, David Jenkinson, said: “The entries for this year’s awards are outstanding and celebrate the creativity at large in the formats business. Entering provides a great opportunity to showcase your work, as all shows are screened online through C21Media.net, exposing them to more than 35,000 executives worldwide.”
There have been no changes to this year’s competition structure, on the basis that if it ain’t broke, don’t fix it. As Biernat puts it: “After five years of perfecting the formula, we feel that we have now got it right. That’s not to say that we’re not always looking to improve the Awards, but we don’t believe in change for the sake of it.”
In addition to establishing themselves as a marker of creative and commercial excellence, the C21/FRAPA Format Awards have also become a MIPCOM ‘must’, with an invitation to the gala ceremony in Cannes — this year held on Wednesday, October 5 at ClubC21 — one of the week’s hottest tickets.
Biernat is delighted: “Their growing status is a sign that the Awards have reached maturity. Everybody in the formats industry now knows about the Awards, everybody understands what they are about and everybody supports them. And what’s particularly pleasing is that support is building not only within the formats community but also in the wider entertainment industry, which sees the Awards as a trend barometer. Formats are a great indicator of what audiences like — and dislike.”
The C21/FRAPA Format Awards are open only to programmes first broadcast between September 1, 2010 and August 31, 2011 that are now being marketed internationally as formats. There are seven prize categories: Best Studio-based Gameshow, Best Comedy Format, Best Competition Reality Format, Best Factual Entertainment Format, Best Multi-platform Format, Best Scripted and Brand-driven Format.