A+E’S HAYLEY BABCOCK AND CJ E&M’S JIN WOO HWANG
JOIN FRAPA GENERAL BOARD
Magnify’s Andrea Jackson steps up from general board to management board
The management board of FRAPA has announced the appointment of two new general board members: Hayley Babcock, head of formats, international programming and production at A+E Networks (US), and Jin Woo Hwang, general management and head of formats and development at CJ E&M(South Korea).
In a restructuring of the association’s management structure following the death in September of FRAPA’s much admired and respected co-founder David Lyle, Andrea Jackson, CEO of Magnify Media, has stepped up from the FRAPA general board to the management board, where she will serve as treasurer. Jackson joins K7’s Keri Lewis Brown (UK), and FRAPA co-chairs Jan Salling (Denmark) and Phil Gurin (US) on the management board. Bianca Rootsaert continues to serve as managing director of the FRAPA headquarters in the Netherlands.
Phil Gurin, president, unscripted and alternative, of IM Global Television, said: “We are delighted to welcome two respected international industry leaders to our general board. Hayley Babcock and Jin Woo Hwang bring enormous passion, insight and global perspective to our mission to serve as the conscience of the format community. The future is very bright for FRAPA as it moves into more countries, and attracts more companies and creators. More people are using our registration service, more companies are benefiting from the clear-eyed value of our analysis service and, largely thanks to our efforts, the discussion about protecting and respecting intellectual property has now become part of the global conversation.”
Before joining A+E Networks in early 2016 to bolster the global media company’s drive into international formats, Babcock was Senior VP, North America Acquisitions, for Endemol Shine International’s predecessor, Shine International; and also had her own consultancy business. Before Shine, Babcock was with Sony Pictures Television International as Senior VP, strategic creative development. Prior to that she headed up International Format Production at Fox TV Studios as Senior VP, development, production and programming. Babcock has successfully led the worldwide creative adaptation and local production of a variety of global formats. Examples include: Beauty and the Geek; Joe Millionaire; Shark Tank (aka Dragons’ Den); The Simple Life; Temptation Island; Wheel of Fortune and Who Wants To Be A Millionaire.
South Korean format pioneer Jin Woo Hwang, who oversees the development of CJ E&M’s original formats and the localisation of international titles for South Korean audiences, has 16 years of production experience and more than 50 formats to his credit. His roster of hits includes adaptations of Top Gear, Got Talent and Who Wants To Be A Millionaire? and the development and global roll-out of South Korean formats such as Better Late Than Never (Grandpas Over Flowers), I Can See Your Voice, Show Me The Money and The Genius Game.
Andrea Jackson joined the FRAPA general board in 2015 — the same year that she founded specialist distribution and rights-management company Magnify Media. Starting out with formats pioneer Action Time in the late 1990s, Jackson launched Zeal Entertainment in 2000, best known for Pepsi Chart Show and The Singing Bee. In 2006, she sold Zeal to DRG, where she worked on such monster formats as The Farm, Don’t Tell the Bride and Doc Martin.
The addition of high-profile US and South Korean format executives to the FRAPA general board is a reflection of the current dominance of both territories in the production of original unscripted content, and the corresponding influx of new FRAPA members from North America and Asia. There has been a marked resurgence in the volume of innovative formats originating from the US, as evidenced by the likes of The Wall, Little Big Shots, Funderdome, Beat Shazam, Lip Sync Battle, Carpool Karaoke and Impractical Jokers. South Korea, meanwhile, is now firmly ensconced in the major formats league thanks to such global ‘K-format’ hits as Running Man, Where Are We Going Daddy?, Better Late Than Never (Grandpas Over Flowers), I Can See Your Voice, Show Me The Money and The Genius Game.
FRAPA co-chairs Phil Gurin and Jan Salling, founder and CEO of Missing Link Media, took over the leadership of FRAPA in May 2015. In the past two years, Gurin and Salling have worked to transition the association into a dynamic global community that reflects and protects the needs of its members, and furthers the development of today’s billion-dollar formats industry.