FRAPA, the format recognition and protection association, is set to launch a revealing report into the latest trends coming out of the Latin American television industry at this year’s NATPE Miami 19th-21st January 2016.
The report, ‘Understanding Latin America: Current Trends in the TV Market’ produced by UK-based K7 Media in collaboration with Prensario, provides a valuable snapshot of the region’s television industry.
It shows an accurate, informed and unbiased picture of the current marketplace, distribution structures and creative players, and highlights the future direction of the region’s TV industry.
Key points from the report reveal:
- That the Latin American TV landscape is dominated by Brazil and Mexico representing 75-80% of the market.
- Spanish language broadcasters such as Univision have begun overtaking English language opposition in the key 18-49 demographic.
- Argentina now boasts over 2,000 hours of content made for export each year.
- Changes in laws and regulations across LatAm countries, designed to increase original, domestic and international content, has seen the rise in more local producers and an increase in the level of quality and quantity in local production, making the region more attractive to international partners.
- The report concludes that Latin America is emerging as a creative powerhouse for TV production.
The weighty document comes at an exciting time for FRAPA, the industry association dedicated to the protection of formats worldwide. Having recently expanded its board of directors to include some of the world’s top format creators, leaders and distributors, the vision is to focus on good industry practices and multi-member services.
Jan Salling and Phil Gurin, co-chairs of FRAPA explains why the launch of the Latin America report is so important for the organization: “For FRAPA this report is another move to provide relevant information to our worldwide network of dedicated and inter-connected industry professionals. We are pleased and proud to add our names to an initiative that offers concrete value to the global television community that we serve.”