NEW MEMBER PROFILE: SHOWETHICA

Showethica’s Lorenzo De Stefani: pioneering branded-content formats THE INTERSECTION of TV, marketing and branding is the focus of new FRAPA member Showethica, which develops and distributes multimedia content for TV and corporate clients. The Lisbon, Portugal-based company, which opened a branch office in Milan this month, was founded in 2010 by director Lorenzo De Stefani,…

CELTIC CREATIVITY SET TO BE THE NEXT BIG THING?

Sideline Productions’ Billy McGrath: “It’s a win-win for everybody” THE NETHERLANDS, the Nordic territories and Israel have done it. Now it’s Ireland’s turn to position itself as a formats hot spot, drawing on its centuries-old storytelling tradition to create formats with universal appeal. But while Ireland undoubtedly has the raw talent to entertain the world…