FRAPA enters 2011 — and its second decade at the epicentre of the global trade in formats — with a revamped website and a suite of new services, including what is thought to be the world’s first format-rights price calculator.
The price calculator forms part of FRAPA’s 10th anniversary make-over, which will see the association reposition itself as a “global community, a meet-and-greet platform, a networking forum, an advice shop, an information resource and an industry thought leader”, in the words of Ute Biernat, FRAPA chairman and CEO of GRUNDY Light Entertainment. “FRAPA is no longer just a simple protection association,” Biernat added. “Like the industry it represents, it is heading into a new era. This is the beginning of a more open, more visible, more pragmatic and more representative FRAPA.”